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You might think you know the story of Santa and his elves...but you don't. The big man in red is known for his love for cookies and his yearly mission of gifting to all of the good boys and girls, but MANY mysteries remain...

How does Santa know who has been naughty or nice? What exactly do the elves do? What is the purpose of a snowman? Why does Santa trouble himself to bring children coal or toys?

Merry Modz is a feature-length story told over multiple platforms and made its debut as an NFT generative art product in November 2021. Merry Modz will expand upon the lore of Christmas, help people of all ages connect with their inner wonderment, and bring a new NFT spin to the most magical time of the year. The NFT drop featured 10,000 3D full-body characters imbued with holiday cheer, based on the hand-drawn works of the legendary artist Herrera Box. You can grab yours on OpenSea now.

Get your cookies and milk ready and don your warmest winter clothes. This year you are going to the North Pole...and it won't be anything like you expect!

Road Map
Get your snow shoes ready cause it is about to be
a blizzard of Merry Modz fun!!
Seasons Greetings From The Creators
Tom Bilyeu & Impact Theory Studios
Lisa and I are total Christmas junkies, and we couldn’t be more excited to have teamed up with HerreraBox. It’s my belief that Web3 has fundamentally changed how communities will interact. We refocused Impact Theory Studios to deeply integrate NFTs and all things Web3 into our content creation. This is a franchise that we’ll be building out across all forms of media. We honored to have you on this journey with us! Happy Holidays, now LFG!!!
HerreraBox
With more than 20 + years of experience, from comic books to art direction and production, Francisco is recognized as one of the top PRODUCERS and Entrepreneurs of the entertainment business, for his ability and experience jumping across all trans media segments. FORBES magazine has considered him on the list of the top creative Mexicans in the world.
Frequently Asked Questions
What is Merry Modz? Who are the characters?
  • 🎄 Merry Modz is a story produced by Impact Theory Studios. It's a massive franchise, starting as a festive season-themed NFT collection and transitioning into TV, video games, and even a movie.
  • As with every Impact Theory story, this is designed to leave you with a newfound sense of empowerment — that you are more capable at the end of the story than you were at the beginning. In Merry Modz, a snowman named SnoBo believes he is incapable of change and growth. He has been told to be afraid, that he is going to melt. After SnoBo accidentally gets Santa imprisoned in a block of ice by his arch-enemy, SnoBo join forces with a team of oddballs and learns he can be a hero!
Where can I find out more about the Merry Modz franchise and story?
  • Check out the Merry Modz lore document which will give you more insights as to what Merry Modz is all about, including storyline and character descriptions.
What utility does holding a Merry Modz NFT hold?
  • Holding a Merry Modz gets you access to the 2022 IRL Modz Christmas party in LA, the Bark Decorating Experience, the 2022 Advent Calendar, the limited edition Modz Merch store, exclusive Merry Modz Discord channel where you can connect with other Christmas lovers, a rigged version of the character type you own (SnoBo, Katarina, Santa, and Elf) for access to Project Kyzen’s upcoming 3D world and more!
What is the Bark NFT Decorating Experience?
  • The Bark Decorating Experience is a revolutionary 3D Christmas tree decorating experience powered by the blockchain. A first-of-its-kind allows Modz owners to decorate Bark, Merry Modz favorite pet tree.
  • Using the concept of “wallet-aware signaling molecules” the Bark Decorating Experience gave Modz owners a custom package of virtual Christmas ornaments to decorate their one-of-a-kind Christmas tree with. The ornaments each user was given was based on the specific NFTs in their wallet, creating a highly tailored experience.
  • Each year if you own a Merry Modz, you can decorate one Bark as part of the interactive Bark decorating experience, and you can then mint your very own Bark NFT. So be sure to pick up your Merry Modz before the experience begins in November.
How do I get a Krampus NFT?
  • Krampus is the latest character in the Merry Modz franchise coming in 2022 as a part of the Bark Burn and Trade experience.
  • In order to mint a Krampus NFT, you must be willing to burn three Bark NFTs that were minted during the 2021 experience. If you don’t have the three Bark NFTs to burn in order to get your Krampus NFT, you can pick them up on the secondary market. Don't miss out on the Bark Burn and Trade experience and join in the year of the Villian!
Can I burn the Barks I mint during the upcoming 2022 Bark Experience to mint a Krampus NFT?
  • No, only Barks that were minted during the 2021 Bark Experience can be burned in exchange for a Krampus NFT.
What’s the $100k Christmas Song Contest?
What is the Merry Modz Christmas party?
  • On December 9th, 2022, Impact Theory will be hosting a very merry Modzmas Christmas party, free for all Merry Modz holders. YOU MUST, HOWEVER, RSVP to guarantee your spot. If you don’t RSVP by September 29th 2022 you will NOT be able to attend.
I have an ITFK but not a Merry Modz NFT, can I come?
  • ITFK holders can purchase their party ticket which covers the venue, food, drinks and other festivities.
Can I bring a guest or my family to the Christmas party?
  • Yes! You can bring a guest! You get one invitation per Merry Modz you hold. If you would like to bring a plus-one, you may also do that, but you will need to purchase them a ticket.
Can I bring my kids to the party?
  • This is a family friendly event, but be mindful that alcohol is being served. Remember you’ll need a Merry Modz NFT for every person you bring, or you can purchase their ticket.
What is the Ugly Sweater Shop?
  • What’s Christmas without an ugly sweater…everyone loves a good ugly Christmas sweater, Impact Theory especially, so grab yours from the Merry Modz Ugly Sweater Shop from November 2022 or in person at the Merry Modz Christmas party.
What is the Merry Modz avatar?
  • Want to experience Project Kyzen as one of your favorite four Merry Modz characters - SnoBo, Santa, Katarina, and Elf? We’ve got you covered as we’re building a fully rigged avatar for each of the four main characters. Once the Project Kyzen 3D world is launched, you’ll be able to enter with the Modz avatar type that matches the Modz NFT in your wallet. Note that this avatar will not replicate your specific NFT traits.
What is the Merry Modz Animated short?
  • A roughly 3 minute animated Merry Modz short that will be released in December of 2022 to get us all in the festive mood while expanding more on the story behind Merry Modz!
What is the Merry Modz roadmap?
Please see the Merry Modz roadmap above
How was the art created? Who created it?
All characters (including the properties and props) were designed by hand by the legendary artist Francisco "HerreraBox" Herrera. That totals well over 500 hand-drawn pieces. After the drawings were complete, the characters were scanned into a computer, where the 2D designs were translated into 3D figures. Movie-grade software was used for rendering, lighting, and rigging the 3D characters. A creative team of over 50 people were involved in bringing the Merry Modz story to life!
Why should I not mess with Christmas?
Still have questions?
Hop into the Impact Theory Discord community and ask away! We got you covered!

Community Cheer

Impact Theory's secret weapon isn't Tom Bilyeu or an amazing team of creatives, engineers, or employees…the secret is you! The community is what makes Impact Theory and all of our projects special. By listening to you we are able to ensure our projects not only deliver on your hopes but absolutely exceed them.

When you join our Discord community you are helping us deliver on a massively daunting vision - of creating the most empowering place on earth. Inside you will be greeted by like minded Impactivists all striving to reach their true potential. You also get direct access to the Impact Theory team, early information, and so much more. When you join make sure to check out all the channels, including our newest channel dedicated to MerryModz!

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