Last Updated: October 11, 2021
Impact Theory, LLC, Non Fungible Theory, LLC and our affiliates and subsidiaries (collectively, “Impact Theory,” “we,” “us,” or “our”) welcome you. This privacy policy (the “Privacy Policy”) describes how we process the information we collect about or from you through our various digital properties, including the digital property where you are reading this Privacy Policy now (the “Site”).
This Privacy Policy may be updated by us from time to time without notice to you.
By accepting this Privacy Policy, accessing or using the Site, or otherwise manifesting your assent to this Privacy Policy, you agree to be bound by this Privacy Policy. If you do not agree to (or cannot comply with) all of the terms of this Privacy Policy, do not access the Site.
THE INFORMATION WE COLLECT AND HOW WE USE IT
In the course of operating the Site, Impact Theory collects or receives the following types of information, which may include personal information, from visitors to the Site, as well as from certain third-party integration partners.
Contact Information
We may collect contact information through our Site when you provide this information to us. Contact information typically includes your name, email address, phone number, cryptocurrency wallet IDs and any other information you provide in messages to us. We use such contact information for purposes such as providing you with information about our products and services (“Services”), responding to your inquiries verifying your identity or providing you with the Services.
Transaction Information
When you make, or attempt to make, a purchase or other transaction through the Site, we may collect certain information from you, including your name, billing address, email address, wallet identification information and phone number. We refer to this information as “Transaction Information.” We use the Transaction Information that we collect generally to facilitate transactions (including providing you with invoices and/or transaction confirmations). Additionally, we use this Transaction Information to: communicate with you; comply with applicable laws, regulations and guidelines; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our Services
Server Log, Device and Other Technical Information
Our servers keep log files that record data each time a device accesses those servers. The log files may contain data about the nature of such access, including the device’s IP address, user agent string (e.g., operating system and browser type/version), and the pages you clicked on while on our Site, and details regarding your activity on the Site such as time spent on the Site and other performance and usage data. We may use these log files for purposes such as assisting in monitoring and troubleshooting errors and incidents, analyzing traffic, or optimizing the user experience.
Cookies and Similar Technologies
We may collect information using cookies, web beacons, tags, pixel and other similar technologies to record information about how you use the Site. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that your computer will “remember” information about your use. We use both first and third party session cookies and persistent cookies. Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose. For more information, please see the information regarding analytics providers discussed further below.
- Session Cookies: We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close the Services.
- Persistent Cookies: A persistent cookie remains on your device for an extended period of time or until you delete them. Persistent cookies enable us to track and target the interests of our visitors to personalize the experience on our Site
If you do not want us to place a cookie on your device, you may be able to turn that feature off on your device, but your experience with the Site may be degraded. You may refuse to accept cookies from the Site at any time by activating the setting on your browser that allows you to refuse cookies. Further information about the procedure to follow in order to disable cookies can be found on your Internet browser provider’s website via your help screen. For more information about targeting and advertising cookies and how you can opt out, you can also visit http://optout.aboutads.info. Please be aware that if cookies are disabled, not all features of the Site may operate properly or as intended.
Third-Party Analytics Providers
We use one or more third–party analytics services to evaluate your use of the Site, as the case may be, by compiling reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Site you visit, number of links clicked, search terms and other similar usage data) and analyzing performance metrics. These third parties use cookies and other technologies to help collect, analyze, and provide us reports or other data.
By accessing and using the Site, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any processing, you may not be able to use the full functionality of the Site.
Third-Party Advertisers/Remarketers
We may share or receive information about you with/from third parties, including, but not limited to, advertising and remarketing providers, or similar partners, for purposes of personalizing or otherwise understanding how you engage with ads or other content. These third parties may use cookies, pixel tags, or other technologies to collect information in furtherance of such purposes, including to tailor, target (i.e., behavioral, contextual, retargeting, and remarketing), analyze, report on, and/or manage advertising campaigns or other initiatives. For example, when a browser visits a site, pixel tags enable us and these third-parties to recognize certain cookies stored within the browser to learn which ads or other content bring a user to a given site. Information that we may receive from these third-parties, including through their service providers, may include advertising identifiers, IP addresses, reports, and campaign data.
By accessing and using the Site, you consent to the processing of data about you by these advertisers/remarketing providers in the manner and for the purposes set out in this Privacy Policy.
For Google, please visit: https://www.google.com/settings/ads/anonymous
Geolocational Information
We may, with your consent, automatically collect geolocation information from your device via your browser’s location services. This consent may be provided by you on the device level (e.g., you have consented to location services generally through your browser’s settings) or by accepting our request for geolocation access on the Site. Please consult your browser’s documentation regarding how to turn off location services. If you disable location services, you may not be able to use the full array of features and functionalities available through our Site.
Aggregate and De-identified Data
In an ongoing effort to better understand our users and the Site, we might analyze your information in aggregate and/or de-identified form to operate, maintain, manage, and improve the Site. We may share this aggregate or de-identified data with our affiliates, agents, and business partners. We may also disclose aggregated or de-identified user statistics to describe the site to current and prospective business partners and to other third parties for other lawful purposes.
Onward Transfer to Third Parties
- Like many businesses, we hire other companies to perform certain business-related services. We may disclose personal information to certain types of third party companies but only to the extent needed to enable them to provide such services. The types of companies that may receive personal information and their functions are: hosting services, payment gateways, technical assistance, database management/back-up services, use analytics, email marketing platforms, and customer service.
- To provide our Site, Services and to administer promotional programs, we may share your personal information with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs.
- We may also disclose personal information to our parent companies, subsidiaries, affiliates, joint ventures, or other companies under common control to support the marketing and sale of our products and services.
Business Transfers
In the event of a merger, dissolution, reorganization or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy. This policy shall be binding upon Impact Theory and its legal successors in interest.
Disclosure to Public Authorities
We may be required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or as required by law or regulation including, but not limited to, in response to court orders and subpoenas.
OPT-OUT FOR DIRECT MARKETING; EMAIL MANAGEMENT
You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to privacy@impacttheory.com or by clicking on the “Unsubscribe” link located on the bottom of any marketing email you receive from us and following the instructions found on the page to which the link takes you. Please allow us a reasonable time to process your request. You cannot opt out of receiving transactional e-mails related to the Services.
HOW WE PROTECT YOUR INFORMATION
We take the security and privacy of the personal information that we collect pursuant to this Privacy Policy very seriously. Accordingly, we have implemented reasonable security measures designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and to comply with applicable laws and regulations. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our Site, our databases or the digital properties or databases of the third parties with which we may share your information (as permitted herein), nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, email sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
CHILDREN
The Site and Services are intended for users 13 years or older; you are not permitted to access or use the Site Services if you are younger than 13. We do not knowingly collect personal information from children under the age of 13 through the Site. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us at privacy@impacttheory.com, and we will endeavor to delete that information from our databases.
IMPORTANT NOTICE TO ALL NON-US RESIDENTS
Our servers are located in the US and elsewhere. Please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Site or Services, you do so at your own risk.
CALIFORNIA PRIVACY RIGHTS
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact Impact Theory via email at privacy@impacttheory.com.
DO NOT TRACK
Impact Theory does not respond to “Do Not Track” settings or other related mechanisms on our Site at this time.
NEVADA PRIVACY RIGHTS
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at privacy@impacttheory.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.
LINKS TO EXTERNAL WEBSITES
The Site may contain links to third-party websites (“External Sites”). We have no control over the privacy practices or the content of any such External Sites. As such, we are not responsible for the content or the privacy policies of such External Sites. You should check the applicable privacy policy and terms of use when visiting any such External Sites.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is effective as of the last updated date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. By accessing the Site or using our Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the information collected is governed by the Privacy Policy in effect at the time we collect the information. Please refer back to this Privacy Policy on a regular basis.
HOW TO CONTACT US
If you have questions about this Privacy Policy, please e-mail us at privacy@impacttheory.com with “Privacy Policy” in the subject line.